HAVANA began when Second Life resident Ricco Saenz decided to try his hand at designing men’s fashions in the game. He turned out to have a flair for this, and with encouragement from partner Keebo Kidd and friends, continued to develop his clothing line.
In time, Ricco and Keebo developed the Havana concept and began selling through xstreet sl. On February 18, 2009, they opened their first store in-world in The Gayborhood. They plan to continue expand their offerings and availability and hope to develop a community of satisfied customers.